Sunday, November 8, 2009

This I Am Told

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I tell you, this being in business for yourself thing is a web.

I know from my work in Publicity and PR that a three pronged approach to getting the word out is a key. Not everyone reads the newspaper so there should be something else to go with the press release to the newspaper. So you might do an email mailing, and then you might put flyers up around town. You might utilize the Internet by posting your event on various calendars. I'm used to doing that. But somehow my brain did not make the connection with a three prong approach when it comes to my store.

But I was listening to a webinar (can you believe what we come up with?) and the moderator said we should have a three pronged approach to our shop. We create an item in the shop and we should:

1. Blog about it
2. Facebook it
3. Tweet it

Well, ain't I a clever sausage because I already do those things - I just never put it altogether as a marketing strategy. OK, the truth is, I would blog it and tweet it - the facebook thing is new. I thought it would also be a good idea to do the same thing with the items I sell because it shows movement. It may inspire someone else to go looking around the shop. It keeps the product out there in the spheres (web sphere, blogosphere, here a sphere, there a sphere, everywhere a sphere sphere.)

Don't you think that has some validity?

Good. This sold today. My Prayer Shawl. You know what really freaks me out? I was thinking about prayer shawls over the last few days. I need to make some more for families of soldiers who have fallen, my last remaining aunt (and the last one of her circle) is ill and they've started hospice care, and I want to get the ministry established in my new church.

And the one prayer shawl I have is now sold.

God is trying to tell me something. I do have a fair amount of yarn to make shawls, but it doesn't all match. The thing about Homespun is that as longs as some of the colors are the same, they mix very well - as witnessed by this prayer shawl made of two different color ways. Homespun was on sale at JoAnn and I had a 10% off coupon - so now I have some to make the new prayer shawls that I am hoping will provide comfort and solace to those who need them - just as I hope it does to the person who purchased it and the person they purchased it for.

May God bless us everyone.


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